Thursday, July 25, 2024

Apple Unveils The New Macbook Pro Featuring The M3 Family Of Chips

Apple today announced a new MacBook Pro lineup featuring the all-new family of M3 chips: M3, M3 Pro, and M3 Max. With a next-generation GPU architecture and a faster CPU, the M3 family brings even more performance and remarkable new capabilities to MacBook Pro. The new 14‑inch MacBook Pro with M3 is not only great for everyday tasks, but also delivers phenomenal sustained performance in pro apps and games. Perfect for aspiring creatives, students, and entrepreneurs, it now starts at $1,599. The 14- and 16‑inch MacBook Pro with M3 Pro provides even greater performance and additional unified memory support, enabling more demanding workflows for users like coders, creatives, and researchers. The 14- and 16‑inch MacBook Pro with M3 Max delivers performance and capabilities that push the limits of computing. With a monster GPU and a powerful CPU, along with support for up to 128GB of unified memory, MacBook Pro with M3 Max enables extreme workflows and multitasking across pro apps for users like machine learning programmers, 3D artists, and video editors. M3 Pro and M3 Max models also now come in space black, a gorgeous dark aluminum finish.

All MacBook Pro models feature a brilliant Liquid Retina XDR display with 20 percent brighter SDR content, a built-in 1080p camera, an immersive six-speaker sound system, and a wide array of connectivity options. With up to 22 hours of battery life,1 the lineup offers the ultimate in pro portability, delivering the same performance whether plugged in or on battery, so users can take their workflows anywhere. Customers can order the new MacBook Pro starting today, with availability beginning November 7.
“There is nothing quite like MacBook Pro. With the remarkable power-efficient performance of Apple silicon, up to 22 hours of battery life, a stunning Liquid Retina XDR display, and advanced connectivity, MacBook Pro empowers users to do their life’s best work,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “With the next generation of M3 chips, we’re raising the bar yet again for what a pro laptop can do. We’re excited to bring MacBook Pro and its best-in-class capabilities to the broadest set of users yet, and for those upgrading from an Intel-based MacBook Pro, it’s a game-changing experience in every way.”

The new MacBook Pro lineup delivers incredible performance, a brilliant Liquid Retina XDR display, a wide array of connectivity, and up to 22 hours of battery life for the ultimate in pro portability.

The M3 Family Arrives

The M3 family of chips continues Apple silicon’s tremendous pace of innovation. M3, M3 Pro, and M3 Max are the first chips for a personal computer built using the industry-leading 3-nanometer technology. With a faster, more efficient next-generation GPU, these chips deliver the biggest leap forward in graphics architecture ever for Apple silicon. Featuring a breakthrough technology called Dynamic Caching, the GPU allocates the use of local memory in hardware in real time so only the exact amount of memory needed is used for each task. This dramatically increases GPU utilization and performance for the most demanding pro apps and games.

The GPU also brings new rendering features to Apple silicon, including hardware-accelerated mesh shading for greater capability and efficiency with geometry processing, enabling more visually complex scenes. And hardware-accelerated ray tracing comes to the Mac for the first time, enabling games to render more accurate shadows and reflections to create more realistic environments.

Customers can order the new MacBook Pro starting today, Monday, October 30, on apple.com/store and in the Apple Store app in 27 countries and regions, including the U.S. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorized Resellers, starting Tuesday, November 7.

The 14-inch MacBook Pro with M3 starts at $1,599 (U.S.) and $1,499 (U.S.) for education; the 14‑inch MacBook Pro with M3 Pro starts at $1,999 (U.S.) and $1,849 (U.S.) for education; and the 16‑inch MacBook Pro starts at $2,499 (U.S.) and $2,299 (U.S.) for education.

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