{"id":4121,"date":"2022-05-19T10:14:19","date_gmt":"2022-05-19T15:14:19","guid":{"rendered":"https:\/\/thestudiolounge.com\/?p=4121"},"modified":"2022-05-20T10:18:25","modified_gmt":"2022-05-20T15:18:25","slug":"universal-audio-announces-hitsville-eq-collection","status":"publish","type":"post","link":"https:\/\/thestudiolounge.com\/index.php\/2022\/05\/19\/universal-audio-announces-hitsville-eq-collection\/","title":{"rendered":"Universal Audio Announces Hitsville EQ Collection"},"content":{"rendered":"<p>Universal Audio Inc. (UA), a worldwide leader in audio production tools including Apollo and Volt audio interfaces, UAD plug-ins, UA mics, and UAFX guitar products, is proud to introduce the first authentic plug-in emulations of the tools used to shape the sound of Motown \u2014 the Hitsville EQ Collection.<\/p>\n<p>Hitsville EQ Collection delivers the rich tone and color of the fabled graphic and mastering EQs used to mix some of Motown&#8217;s greatest records, from Stevie Wonder to The Supremes.* The collection is available exclusively for the UAD Spark plug\u2011in subscription service and Apollo interfaces.<\/p>\n<p>Located in Detroit, MI, Hitsville USA is the original house\u2011converted recording studio that helped launch Motown as one of the world&#8217;s most successful independent music labels. Famous for their rich, energized sound, Hitsville EQs were developed in\u2011house, and purpose-built for the studio\u2019s around\u2011the\u2011clock recording schedule.<\/p>\n<p><a href=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2022\/05\/101_pr_hitsville.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4123\" src=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2022\/05\/101_pr_hitsville.jpg\" alt=\"\" width=\"800\" height=\"507\" srcset=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2022\/05\/101_pr_hitsville.jpg 800w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2022\/05\/101_pr_hitsville-300x190.jpg 300w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2022\/05\/101_pr_hitsville-768x487.jpg 768w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2022\/05\/101_pr_hitsville-696x441.jpg 696w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2022\/05\/101_pr_hitsville-663x420.jpg 663w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>\u201cYou can\u2019t overstate Motown\u2019s contribution to the trajectory of modern music,\u201d says Bill Putnam Jr., CEO of Universal Audio. \u201cWe\u2019re thrilled to bring the legacy of Hitsville USA and the Motown sound to the next generation of creators.\u201d<\/p>\n<p>Featuring the all\u2011purpose graphic EQ alongside the first\u2011ever emulation of Hitsville\u2019s rare mid\/side disk mastering EQ, with legendary &#8220;Motown Filters&#8221; and half\u2011speed frequency settings, the Hitsville EQ Collection packages the vintage sound of Motown\u2019s most revered studio tools for Apollo and UAD Spark customers for the first time ever.<\/p>\n<p>UAD Software v10.1 Release Notes:<\/p>\n<ul>\n<li>Update for UAD Spark and Apollo brings the only EQ emulations officially licensed by the legendary Hitsville U.S.A. studio<\/li>\n<li>Plug\u2011in collection includes all\u2011purpose graphic EQ and rare mid\/side disk mastering EQ<br \/>\nUAD Software v10.1 brings new retina graphics for Studer A800 and Lexicon 224 (Mac only)<\/li>\n<li>Supports UAD Spark, Apple Silicon M1, macOS 12 Monterey, and Windows 11<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Universal Audio Inc. (UA), a worldwide leader in audio production tools including Apollo and Volt audio interfaces, UAD plug-ins, UA mics, and UAFX guitar products, is proud to introduce the first authentic plug-in emulations of the tools used to shape the sound of Motown \u2014 the Hitsville EQ Collection. Hitsville EQ Collection delivers the rich [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[35],"tags":[844,361],"class_list":["post-4121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plugin-news","tag-hitsville-eq-collection","tag-universal-audio"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2022\/05\/hitsville_hero_1.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/posts\/4121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/comments?post=4121"}],"version-history":[{"count":0,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/posts\/4121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/media\/4122"}],"wp:attachment":[{"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/media?parent=4121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/categories?post=4121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/tags?post=4121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}