{"id":3840,"date":"2022-03-24T11:33:25","date_gmt":"2022-03-24T16:33:25","guid":{"rendered":"https:\/\/thestudiolounge.com\/?p=3840"},"modified":"2022-04-19T11:36:40","modified_gmt":"2022-04-19T16:36:40","slug":"atlantas-einnor-studio-complex-unveils-its-a1-studio","status":"publish","type":"post","link":"https:\/\/thestudiolounge.com\/index.php\/2022\/03\/24\/atlantas-einnor-studio-complex-unveils-its-a1-studio\/","title":{"rendered":"Atlanta’s Einnor Studio Complex Unveils its A1 Studio"},"content":{"rendered":"

Multi-platinum music producer and songwriter Ronnie \u201cLil\u2019 Ronnie\u201d Jackson has unveiled the flagship control room, featuring a Solid State Logic ORIGIN 32-channel analog mixing console, at his Einnor complex in a northern suburb of metropolitan Atlanta. The 100,000-square-foot facility, located in Alpharetta, includes multiple production and writing rooms, including two main control rooms with live spaces, plus a host of amenities more typically found at a high-end boutique hotel.<\/strong><\/p>\n

The newest studio, designated A1, is the larger of the two main record production control rooms at the Einnor \u2014 Ronnie spelled backwards \u2014 complex and was completed in January 2022. \u201cIt\u2019s the best room,\u201d Jackson says. \u201cFor me, you don\u2019t have an official studio unless you have an SSL; that\u2019s the truth of the matter. Some of the bigger SSL consoles are staples, but I wanted to have the newest equipment and the best equipment. So when SSL came out with the ORIGIN, I said, this is it.\u201d<\/p>\n

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Jackson was attracted to a number of ORIGIN\u2019s features from the jump. First and foremost, \u201cIt\u2019s analog,\u201d he states. \u201cThe truth of the matter is that maybe 80% of the people work in the box. But you have to have an SSL for cutting drums or other live instruments \u2014 you need that sound.\u201d<\/p>\n

Plus, he adds, \u201cIt\u2019s not going to kill me in power,\u201d referring to the efficiencies afforded by ORIGIN\u2019s power supply scheme. The new console consumes about 40 watts when in sleep mode, and also generates less heat while functioning \u2014 offering additional cost savings through reduced air conditioning requirements.<\/p>\n

Going ‘up a notch’ with the SSL UF8 controller<\/strong>
\nFurther, he says, \u201cI have the SSL UF8 DAW controller in my ORIGIN. That takes it up another notch.\u201d The combination of the console and the controller fits perfectly into today\u2019s hybrid music production workflows. \u201cYou have the analog audio, but you can literally recall something up in the workstation,” he says. \u201cI very much appreciate the UF8.\u201d<\/p>\n

Einnor\u2019s new ORIGIN has been up and running for barely three weeks, Jackson report that the A1 room is already booked out for a month. \u201cI\u2019m in there whenever I get a chance,\u201d he says, noting that he managed to find a gap in the booking schedule and work in the room just the previous day. \u201cIt was great; you really can hear a difference between the console in the A2 room and the SSL. The ORIGIN is starting to become a preference for the engineers, based on the singer they\u2019re going to work with, and which console they feel is going to be the best for their project. But even in the A2 room I have SSL compressors and EQs.\u201d<\/p>\n

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Top shelf audio and luxurious amenities<\/strong>
\nThree music production B rooms are also very close to completion, Jackson says. \u201cI\u2019m putting a lot of money into each computer, so every room will be just as powerful as any other.\u201d In addition to the five music rooms, once the Einnor complex is fully completed it will also encompass a variety of shooting stages for video production, edit bays and rehearsal facilities. \u201cEverything is moving along fast,\u201d he reports.<\/p>\n

\u201cThe gym is done and operational, so people can work out. They can take showers, and there\u2019s a steam room and a sauna,\u201d he further reports. The Einnor facility has a liquor license and also offers a butler service. \u201cI wanted to have the same services as a St. Regis or Ritz-Carlton hotel,\u201d he explains.<\/p>\n

The two large A control rooms and smaller B production suites are networked together over Dante. Because the live room attached to the A2 room offers more space, Jackson says, the network enables anyone working upstairs at A1\u2019s ORIGIN console to cut drums in A2\u2019s tracking room on the floor below. \u201cSo the SSL will have the capability to access and be used in every room, thanks to Dante,\u201d he says.<\/p>\n

\u201cI could even have two different sessions going on, using the same board,\u201d he suggests. \u201cEven if there\u2019s a session going on in A1, I can still use x amount of channels to cut drums downstairs and it won\u2019t interfere with the session.\u201d<\/p>\n

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ORIGIN: Built to impress<\/strong>
\nThe visual power of an SSL console in the control room should also not be understated, Jackson says. The ORIGIN in A1 is especially impressive, having been fitted with 19-inch bays to either side, for an onboard patchbay and convenient access to the most-used outboard equipment. \u201cThe way I\u2019ve designed the desk, it looks like a 64-channel version,\u201d he says. \u201cThe look is 90% and everything else is 10%, but it\u2019s the most important part, as we know.\u201d<\/p>\n

Jackson was born in Kansas City, MO and over the years has worked in both Atlanta and Los Angeles, including with the L.A.-based Underdogs production team of Harvey Mason, Jr. and Damon Thomas (who is also from Kansas City), as well as with Jermaine Dupri\u2019s So So Def record label, to which he was signed. Over the years he has built an impressive list of clients and hits, working with Queen Naija, Bow Wow, R. Kelly, Mary J. Blige, 2 Chainz, T.I., T-Pain, Britney Spears, Tyrese, K. Michelle, Ludacris, Ciara and Usher.<\/p>\n

Jackson\u2019s challenge now, he says, is finding time for his own projects in the production facility that he\u2019s built, as the Einnor calendar fills up with outside bookings: \u201cThe current joke is, \u2018You built this amazing studio \u2014 so where are you going to work?\u2019\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Multi-platinum music producer and songwriter Ronnie \u201cLil\u2019 Ronnie\u201d Jackson has unveiled the flagship control room, featuring a Solid State Logic ORIGIN 32-channel analog mixing console, at his Einnor complex in a northern suburb of metropolitan Atlanta. The 100,000-square-foot facility, located in Alpharetta, includes multiple production and writing rooms, including two main control rooms with live […]<\/p>\n","protected":false},"author":1,"featured_media":3841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[47],"tags":[781,582,259,40],"class_list":["post-3840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-einnor-studio","tag-origin","tag-solid-state-logic","tag-ssl"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2022\/04\/image17-scaled.jpeg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/posts\/3840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/comments?post=3840"}],"version-history":[{"count":0,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/posts\/3840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/media\/3841"}],"wp:attachment":[{"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/media?parent=3840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/categories?post=3840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/tags?post=3840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}