{"id":3707,"date":"2021-08-30T12:25:41","date_gmt":"2021-08-30T17:25:41","guid":{"rendered":"https:\/\/thestudiolounge.com\/?p=3707"},"modified":"2021-09-27T12:29:13","modified_gmt":"2021-09-27T17:29:13","slug":"heritage-audio-announces-availability-of-motorcity-equalizer","status":"publish","type":"post","link":"https:\/\/thestudiolounge.com\/index.php\/2021\/08\/30\/heritage-audio-announces-availability-of-motorcity-equalizer\/","title":{"rendered":"Heritage Audio Announces Availability of MOTORCITY EQualizer"},"content":{"rendered":"<p>Heritage Audio is proud to announce the availability of MOTORCITY EQualizer \u2014 executed as the world\u2019s first reproduction of the \u2018Holy Grail\u2019 of classic EQs, faithfully fashioned by the European pro audio manufacturer from Motown* units owned by eight-time GRAMMY\u00ae Award-winning producer and mix engineer Michael Brauer to reproduce the unmistakably huge, punchy, and warm signature sound that made the EQ in question as classic as the hits it helped create \u2014 as of August 17\u2026<\/p>\n<p>As a real dead-ringer for faithful musicality, MOTORCITY EQualizer\u2019s 10-gauge aluminium faceplate features custom-molded Bakelite knobs as part of its historically accurate control layout lending further credence to Heritage Audio leaving no stone unturned in its quest to offer the world\u2019s first publicly- available reproduction of the \u2018Holy Grail\u2019 of classic EQs \u2014 namely, Motown\u2019s Chief Technical Engineer and musical miracle worker Mike McLean\u2019s take on the smart graphic EQ designed for the film industry and made by Cinema Engineering*, Langevin*, and Altec*. Fully faithful to the original design, a unique passive equalization circuit using no less than 21 inductors and 21 tone capacitors \u2014 exclusively made for Heritage Audio to match Michael Brauer\u2019s originals\u2019 values to 1% tolerances \u2014 further reflects the attention to detail behind realizing the European pro audio manufacturer\u2019s mission. Indeed, it stands as the only EQ that can rival \u2014 or even \u2018beat\u2019 \u2014 the popular Pultec* EQ!<\/p>\n<p>Engineering \u2014 reverse or otherwise \u2014 a 100% accurate reincarnation, however, was no easy task. Thanks to a little Stateside help from friends at Chicago-based boutique audio company Black Lion Audio, Heritage Audio CEO Peter Rodriguez and his faithful European team spent weeks working closely with Seth Berman from Black Lion Audio\u2019s New York facility, who took the lead in sourcing the in-depth information needed for Heritage Audio to work its musical magic. Made more difficult by the global pandemic-induced 2020 summer lockdowns in Europe and the US, the dream team overcame many hurdles to realize the MOTORCITY EQualizer dream \u2014 not least that the exceptionally-tight mil-spec Sixties-vintage tone capacitors and inductors so central to the sound of that classic EQ are no longer available. Amazingly, alternative replacements were never considered as an option. Of course, Heritage Audio had custom recreations built from scratch instead, each with exact materials, values, and tolerances. The result? A perfectly interchangeable clone of the very few original Motown units remaining \u2014 just add 60 years\u2019 worth of dust to twin them with the world\u2019s first reproduction&#8230; and a spot-on one at that!<\/p>\n<p><a href=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/4821e6e20a9fba031a02531f5ac46f8ad3ec6b50-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3708\" src=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/4821e6e20a9fba031a02531f5ac46f8ad3ec6b50-1024x272.jpeg\" alt=\"\" width=\"696\" height=\"185\" srcset=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/4821e6e20a9fba031a02531f5ac46f8ad3ec6b50-1024x272.jpeg 1024w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/4821e6e20a9fba031a02531f5ac46f8ad3ec6b50-300x80.jpeg 300w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/4821e6e20a9fba031a02531f5ac46f8ad3ec6b50-768x204.jpeg 768w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/4821e6e20a9fba031a02531f5ac46f8ad3ec6b50-1536x408.jpeg 1536w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/4821e6e20a9fba031a02531f5ac46f8ad3ec6b50-2048x544.jpeg 2048w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/4821e6e20a9fba031a02531f5ac46f8ad3ec6b50-696x185.jpeg 696w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/4821e6e20a9fba031a02531f5ac46f8ad3ec6b50-1392x370.jpeg 1392w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/4821e6e20a9fba031a02531f5ac46f8ad3ec6b50-1068x284.jpeg 1068w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/4821e6e20a9fba031a02531f5ac46f8ad3ec6b50-1920x510.jpeg 1920w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/4821e6e20a9fba031a02531f5ac46f8ad3ec6b50-1581x420.jpeg 1581w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n<p>That said, MOTORCITY EQualizer is an all-analog, passive EQ design with seven accessible frequency points across the tonal spectrum, each with a stepped rotary switch capable of a flat response or up\/down up to 8dB in 1dB increments. Indeed, those frequency points graduate from 50, 130, 320, and 800 Hz, before jumping to 2000 and 5000 Hz, peaking at 12500 Hz. Helpfully, the front panel also features a simple IN\/OUT\/OFF toggle switch with top hat knob (allowing users to A\/B the EQ effect settings) and jewel light power indicator, while all such stepped, heavy-duty rotary switches have easy-to- read-from-a-distance \u2018General Radio\u2019 Bakelite-style knobs created to look like the originals. On top of that, MOTORCITY EQualizer finally features a (-8dB\/ +8dB) master GAIN control, again in 1dB increments. Incredibly simple in its execution, the Sixties-vintage-accurate back panel \u2014 also announcing MOTORCITY EQualizer as a Classic \u201cDetroit-Heritage\u201d Equalizer Unit \u2014 features a power supply jack and XLR Output and Input connections. Clearly, the sound itself is as to be expected from what is, after all, the world\u2019s first reproduction of the \u2018Holy Grail\u2019 of classic EQs \u2014 packing a punch without sounding harsh or distorted.<\/p>\n<p>Surely something as supposedly simple as an analog seven-band EQ might sound more like hype than hyper-goodness, yet hearing is believing. But why has Heritage Audio gone to such lengths to see through the seemingly impossible task of bringing such a classic back to life? Let\u2019s let Michael Brauer have his say: \u201cIt\u2019s simply got that sound!\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/f58e427f52cae1edcfe1fc7eebfdbef83092be26-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3709\" src=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/f58e427f52cae1edcfe1fc7eebfdbef83092be26-1024x225.jpeg\" alt=\"\" width=\"696\" height=\"153\" srcset=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/f58e427f52cae1edcfe1fc7eebfdbef83092be26-1024x225.jpeg 1024w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/f58e427f52cae1edcfe1fc7eebfdbef83092be26-300x66.jpeg 300w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/f58e427f52cae1edcfe1fc7eebfdbef83092be26-768x169.jpeg 768w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/f58e427f52cae1edcfe1fc7eebfdbef83092be26-1536x338.jpeg 1536w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/f58e427f52cae1edcfe1fc7eebfdbef83092be26-2048x450.jpeg 2048w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/f58e427f52cae1edcfe1fc7eebfdbef83092be26-696x153.jpeg 696w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/f58e427f52cae1edcfe1fc7eebfdbef83092be26-1392x306.jpeg 1392w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/f58e427f52cae1edcfe1fc7eebfdbef83092be26-1068x235.jpeg 1068w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/f58e427f52cae1edcfe1fc7eebfdbef83092be26-1920x422.jpeg 1920w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/f58e427f52cae1edcfe1fc7eebfdbef83092be26-1910x420.jpeg 1910w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a>Saying that, then, Heritage Audio\u2019s MOTORCITY EQualizer is not a digital equivalent, not a respectfully close replica, and not a more modernized \u2018improvement\u2019 but rather nothing more or less than staying true to the original article \u2014 all finally made available to the general public. Put it this way: with MOTORCITY EQualizer it is now perfectly possible to integrate this true-to-specification, carbon copy of both form and function into any recording setup&#8230; for the very first time in history! However, it is also fair to say that the UTC replica input transformer made exclusively for Heritage Audio with modified turns ratio makes for better integration into modern recording studios while the Carnhill-driven deployed output line amp truly trumps the original\u2019s Opamp-labs output-induced Achilles heel. Having access to that Classic \u201cDetroit-Heritage\u201d in a modern 2U rack-mountable package packing a sub-two-grand price tag to compete with the likes of those priceless Motown-designed units owned by eight-time GRAMMY\u00ae Award-winning producer and mix engineer Michael Brauer to reproduce the unmistakably huge, punchy, and warm signature sound that made the EQ in question as classic as the hits it helped create clearly all adds up to one mean feat for Heritage Audio \u2014 with a little help from its Stateside friends: musical mission accomplished!<\/p>\n<p>* Motown, Cinema Engineering, Langevin,Altec, and Pultec may well be trademarks of their respective owners and Heritage Audio is in no way affiliated with any of them. Mike McLean is cited for historical purposes only and Heritage Audio is in no way affiliated with him.<\/p>\n<p>MOTORCITY EQualizer is shipping and available via Heritage Audio\u2019s growing global network of dealers (https:\/\/heritageaudio.net\/where-to-buy-international\/) with an SSP (Standalone Selling Price) of \u20ac1,999.00 EUR (including VAT) in the EU and a MAP (Minimum Advertised Price) of $1,999.00 USD, US distribution being handled via RAD Distribution (<a href=\"http:\/\/www.raddist.com\/heritage-audio.php\" target=\"_blank\" rel=\"noopener\">http:\/\/www.raddist.com\/heritage-audio.php<\/a>).<\/p>\n<p>For more in-depth information, please visit the dedicated MOTORCITY EQualizer webpage here: <a href=\"https:\/\/heritageaudio.net\/catalogue\/motorcityeq\/\" target=\"_blank\" rel=\"noopener\">https:\/\/heritageaudio.net\/catalogue\/motorcityeq\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heritage Audio is proud to announce the availability of MOTORCITY EQualizer \u2014 executed as the world\u2019s first reproduction of the \u2018Holy Grail\u2019 of classic EQs, faithfully fashioned by the European pro audio manufacturer from Motown* units owned by eight-time GRAMMY\u00ae Award-winning producer and mix engineer Michael Brauer to reproduce the unmistakably huge, punchy, and warm [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[33],"tags":[699,769],"class_list":["post-3707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hardware-news","tag-heritage-audio","tag-motorcity-equalizer"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/09\/4821e6e20a9fba031a02531f5ac46f8ad3ec6b50-scaled.jpeg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/posts\/3707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/comments?post=3707"}],"version-history":[{"count":0,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/posts\/3707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/media\/3708"}],"wp:attachment":[{"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/media?parent=3707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/categories?post=3707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/tags?post=3707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}