{"id":3642,"date":"2021-06-25T12:46:02","date_gmt":"2021-06-25T17:46:02","guid":{"rendered":"https:\/\/thestudiolounge.com\/?p=3642"},"modified":"2021-06-25T12:46:02","modified_gmt":"2021-06-25T17:46:02","slug":"westlake-pro-activates-its-solid-state-logic-origin-demo-room","status":"publish","type":"post","link":"https:\/\/thestudiolounge.com\/index.php\/2021\/06\/25\/westlake-pro-activates-its-solid-state-logic-origin-demo-room\/","title":{"rendered":"Westlake Pro Activates its Solid State Logic ORIGIN Demo Room"},"content":{"rendered":"<p>Leading U.S. pro audio retailer Westlake Pro has installed a Solid State Logic ORIGIN 32-channel analog in-line mixing console in a dedicated demo room where customers can also evaluate monitor speakers and outboard hardware processors prior to purchase. The new console is installed in North Hollywood, California, at the offices of Westlake Pro and Westlake Pro Studio Design Group. The company also has premises in Berry Hill, Tennessee.<\/p>\n<p>\u201cBefore we installed ORIGIN in one of our Los Angeles demo rooms, we knew we wanted it to be the centerpiece of that studio to ensure our clients could get the full experience of the console and feel what it would be like to add it to their workflow\u201d says Ethan Goodman, Westlake Pro\u2019s Director of Marketing. \u201cORIGIN offers some really flexible routing options along with multiple insert points, which makes it easy to integrate external gear and accommodate almost any workflow. We set up a rack with a wide range of premium outboard gear that\u2019s available for testing, and ORIGIN puts all of it at your fingertips. If a client wants to compare different audio processors, it\u2019s as easy as pressing a button.\u201d<\/p>\n<p><a href=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_06.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3644\" src=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_06-1024x576.jpg\" alt=\"\" width=\"696\" height=\"392\" srcset=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_06-1024x576.jpg 1024w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_06-300x169.jpg 300w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_06-768x432.jpg 768w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_06-1536x864.jpg 1536w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_06-2048x1152.jpg 2048w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_06-696x391.jpg 696w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_06-1392x783.jpg 1392w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_06-1068x601.jpg 1068w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_06-1920x1080.jpg 1920w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_06-747x420.jpg 747w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_06-1494x840.jpg 1494w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n<p>Goodman continues, \u201cWe also have a great selection of studio monitors that we connected to ORIGIN for speaker demos. ORIGIN\u2019s monitor section is really comprehensive without being complicated, so clients can comfortably switch between different sets of speakers with ease. In short, ORIGIN has become pretty integral to almost every demo in that room!\u201d<\/p>\n<p>Flexibility at your fingertips<br \/>\nWhile SSL took inspiration from the company\u2019s classic analog consoles of the 1970s and \u201880s when designing ORIGIN, the new desk is also forward-thinking and perfectly tailored for hybrid workflows. \u201cDigital recording offers so much flexibility, but it can lead to hours spent clicking around with a mouse making tiny changes few people will ever hear. There\u2019s nothing like sitting in front of a console, putting up the faders, and thinking \u2013 there\u2019s the mix! ORIGIN makes it easy to get the best of both worlds without overcomplicating things.<\/p>\n<p>Now that people are generally working in smaller spaces, not everyone can accommodate a large-format mixing console, Goodman acknowledges, but SSL obviously kept that in mind when designing the new desk. \u201cORIGIN\u2019s form factor allows it to fit into smaller rooms without ever feeling cramped or finicky, which is great. There\u2019s plenty of room to work and play without eating up tons of valuable studio real estate. It\u2019s clear that SSL designed ORIGIN to fit a reasonable price point and comfortable size without skimping on the build quality or feature set. It caters to the needs of the modern engineer and producer without losing the classic sound and feel you expect from SSL.\u201d<\/p>\n<p><a href=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_08.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3645\" src=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_08-1024x576.jpg\" alt=\"\" width=\"696\" height=\"392\" srcset=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_08-1024x576.jpg 1024w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_08-300x169.jpg 300w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_08-768x432.jpg 768w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_08-1536x864.jpg 1536w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_08-2048x1152.jpg 2048w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_08-696x391.jpg 696w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_08-1392x783.jpg 1392w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_08-1068x601.jpg 1068w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_08-1920x1080.jpg 1920w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_08-747x420.jpg 747w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_08-1494x840.jpg 1494w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n<p>The centerpiece of a hybrid studio<br \/>\nHe observes that there are people working in a hybrid workflow, with dozens of plug-ins and racks of tone-shaping equipment, who often overlook the cohesion that working with multiple channels of identical microphone preamps and EQ sections can bring to a mix. \u201cWith so many great plugins on the market, it\u2019s easy to load up a different EQ on every track, but in doing so, you lose some of the magic that happens when you working with a console. ORIGIN\u2019s E-Series EQ sounds great and is a total workhorse, so you don\u2019t feel the need to scroll through your plugin folder. Of course, it\u2019s easy to patch in another processor if you\u2019re looking for a particular sound. On top of that, the PureDrive mic pres can be crisp and clean or full of character, and when paired with the EQ, you\u2019ve got a great-sounding signal chain that is flexible enough to work with any genre. And when you\u2019re ready to mix, you\u2019ve got a great summing path and the classic Bus Compressor which helps bring your whole mix to life. The console workflow puts so much emphasis on listening, committing to decisions, and making adjustments on the fly \u2013 it\u2019s really exciting that ORIGIN is bringing that to a wider audience than ever before,\u201d he says.<\/p>\n<p>For those who do enjoy processing choices, says Goodman, \u201cORIGIN has room for two 500 series racks, so you can pop in whatever other outboard modules you want.\u201d ORIGIN\u2019s center section also provides space for SSL\u2019s optional UF8 advanced DAW controller and can accommodate a large screen display for the workstation. \u201cIt\u2019s very flexible that way and allows you to shape the console to your needs.\u201d<\/p>\n<p>Westlake Pro encourages customers to bring their own sessions so that they can reference something familiar while evaluating equipment, but they can also provide multitrack files or access to TIDAL HiFi for lossless audio, he says. \u201cIf you want to get a sense of how your session or your favorite songs will sound through ORIGIN, the console\u2019s right there and ready to go. And of course, we\u2019ve got a wide range of microphones on hand if you want to hear the preamps in action!\u201d<\/p>\n<p><a href=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3646\" src=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_10-1024x576.jpg\" alt=\"\" width=\"696\" height=\"392\" srcset=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_10-1024x576.jpg 1024w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_10-300x169.jpg 300w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_10-768x432.jpg 768w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_10-1536x864.jpg 1536w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_10-2048x1152.jpg 2048w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_10-696x391.jpg 696w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_10-1392x783.jpg 1392w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_10-1068x601.jpg 1068w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_10-1920x1080.jpg 1920w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_10-747x420.jpg 747w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_10-1494x840.jpg 1494w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n<p>Goodman, who came to appreciate the benefits of a good analog console in a hybrid workflow while studying at Los Angeles College of Music, says, \u201cdoing console demos with ORIGIN is amazing \u2013 it works so well in a hybrid setup, and it feels instantly familiar, so clients can get up and running in no time. ORIGIN looks great, feels great, and most importantly, sounds great. It\u2019s become a centerpiece for this demo studio at Westlake Pro | Los Angeles, and I\u2019m excited for our clients to try it out for themselves!\u201d<\/p>\n<p>Westlake Audio was established in 1969 when founder and accomplished studio technician Tom Hidley began doing custom electronic work for recording studios. Over the ensuing decades Westlake Pro has evolved from a small sales division located above Westlake Recording Studios into one of the leading studio design and integration and pro audio retailers in the world.<\/p>\n<p><a href=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-LA-Store-Sign.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3647\" src=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-LA-Store-Sign-1024x683.jpg\" alt=\"\" width=\"696\" height=\"464\" srcset=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-LA-Store-Sign-1024x683.jpg 1024w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-LA-Store-Sign-300x200.jpg 300w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-LA-Store-Sign-768x512.jpg 768w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-LA-Store-Sign-1536x1024.jpg 1536w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-LA-Store-Sign-2048x1366.jpg 2048w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-LA-Store-Sign-696x464.jpg 696w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-LA-Store-Sign-1392x928.jpg 1392w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-LA-Store-Sign-1068x712.jpg 1068w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-LA-Store-Sign-1920x1280.jpg 1920w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-LA-Store-Sign-630x420.jpg 630w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-LA-Store-Sign-1260x840.jpg 1260w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading U.S. pro audio retailer Westlake Pro has installed a Solid State Logic ORIGIN 32-channel analog in-line mixing console in a dedicated demo room where customers can also evaluate monitor speakers and outboard hardware processors prior to purchase. The new console is installed in North Hollywood, California, at the offices of Westlake Pro and Westlake [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[47],"tags":[],"class_list":["post-3642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/06\/WLP-SSL-Demo_04.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/posts\/3642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/comments?post=3642"}],"version-history":[{"count":0,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/posts\/3642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/media\/3643"}],"wp:attachment":[{"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/media?parent=3642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/categories?post=3642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/tags?post=3642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}