{"id":3454,"date":"2021-02-01T10:02:14","date_gmt":"2021-02-01T16:02:14","guid":{"rendered":"https:\/\/thestudiolounge.com\/?p=3454"},"modified":"2021-02-04T10:07:09","modified_gmt":"2021-02-04T16:07:09","slug":"new-record-studios-brings-its-facility-into-the-future-with-solid-state-logic-origin","status":"publish","type":"post","link":"https:\/\/thestudiolounge.com\/index.php\/2021\/02\/01\/new-record-studios-brings-its-facility-into-the-future-with-solid-state-logic-origin\/","title":{"rendered":"New Record Studios Brings its Facility into the Future with Solid State Logic ORIGIN"},"content":{"rendered":"<p>Citing the flexibility of its in-line design and classic SSL sonics, ORIGIN acquisition helps position New Record Studios for its next stage of growth<\/p>\n<p>After connecting up the ORIGIN and listening to it for the first time, Nizri says, \u201cI was absolutely blown away. This is the sound I\u2019ve been hearing since my childhood.\u201d<\/p>\n<p>Jersey City, New Jersey, February 1, 2021 \u2014 Sound engineer, producer and professional drummer Rubin Nizri has been steadily growing his New Record Studios business since establishing it in New York City in 1999. Now Nizri is positioning his facility, which relocated to New Jersey in 2014, for the next stage in its growth with the installation of a new 32-channel Solid State Logic ORIGIN analog in-line mixing console.<\/p>\n<p>The new SSL ORIGIN console, installed at the beginning of 2021, also positions Nizri to expand his already impressive client list, which includes Stefani Germanotta (Lady Gaga), Ti\u00ebsto, Sheryl Crow, Norah Jones, Jessie J, Martin Garrix, Rashied Ali and others. It also realizes Nizri\u2019s longtime ambition to own an SSL desk. \u201cI\u2019ve been a huge fan of SSL for a many, many years. I don\u2019t know how SSL do it, but they get that warm, round, thick sound,\u201d he says.<\/p>\n<p><a href=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-2.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3455\" src=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-2-1024x710.jpeg\" alt=\"\" width=\"696\" height=\"483\" srcset=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-2-1024x710.jpeg 1024w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-2-300x208.jpeg 300w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-2-768x532.jpeg 768w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-2-218x150.jpeg 218w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-2-696x483.jpeg 696w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-2-1068x740.jpeg 1068w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-2-606x420.jpeg 606w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-2-100x70.jpeg 100w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-2-200x140.jpeg 200w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-2.jpeg 1200w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n<p>Unfortunately, SSL G+ and J Series consoles were always beyond Nizri\u2019s budget. Then, in late 2019, SSL launched its latest all-analog desk, which combines a modern feature set tailored for digital production workflows with the company\u2019s classic console designs. \u201cAfter I discovered the ORIGIN, I said, this is the baby for me.\u201d<\/p>\n<p>One attractive feature of the new ORIGIN, Nizri says, is the fact that it includes the traditional four-band parametric equalizer section originally featured in the E Series console, popularly known as the Black EQ, on every channel. \u201cAnd the fact that it\u2019s really flexible,\u201d he says. \u201cI love the in-line design. That makes it really comfortable to work on.\u201d<\/p>\n<p>With its design benefitting from the latest advances in technology, ORIGIN has a number of advantages over some older desks, says Nizri, which can come with hidden costs. For instance, he says, as the owner of a smaller facility, he would most likely need to upgrade his air conditioning and see his electricity bills skyrocket as a result of installing an older console. \u201cSome of the features that drew me to the ORIGIN were the fact that it doesn\u2019t take a lot of electricity, I can put it to sleep and I don\u2019t have to cool the room,\u201d he says.<\/p>\n<p>Nizri, who built his own studio furniture at New Record, was inspired by the SSL ORIGIN recently installed at Republic Records Studios in Los Angeles to add custom rack bays at each side of his new desk. \u201cI couldn\u2019t shell out any more money, so I took my tools out and built some wings,\u201d he says.<\/p>\n<p><a href=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-4.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3456\" src=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-4-1024x577.jpeg\" alt=\"\" width=\"696\" height=\"392\" srcset=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-4-1024x577.jpeg 1024w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-4-300x169.jpeg 300w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-4-768x433.jpeg 768w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-4-696x392.jpeg 696w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-4-1068x602.jpeg 1068w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-4-746x420.jpeg 746w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-4.jpeg 1200w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n<p>He was initially concerned that the ORIGIN would not offer the flexibility that he had become accustomed to with his previous digital mixing console. \u201cI\u2019m one of those geeks who, before I buy something, I read the manual to see what works and what doesn\u2019t. I was blown away, and figured, I\u2019ll try and go for the board. I have to bring the studio into the future.\u201d<\/p>\n<p>The outboard equipment racks at New Record also house a pair of SSL XLogic Alpha-Link MADI AX converters. Nizri started out on MOTU\u2019s workstation platform before switching to Cubase. \u201cTwo-inch tape was never an option for me, financially. I do have Pro Tools, if a client insists, but my workflow is way more comfortable with Cubase,\u201d he says.<\/p>\n<p>After moving to New York City in the early-1990s, Nizri opened New Record Studios in a former church on Manhattan\u2019s Upper West Side in 1999. Following a two-year search, he relocated to Jersey City in 2014 and opened a new facility in the former A&amp;P Warehouse in Jersey City\u2019s Powerhouse Arts District. For many years, he was also the live recording engineer at The Cutting Room, a rock club and lounge on East 32nd Street in Manhattan, where he also designed the sound system and acoustics. \u201cThe Cutting Room got me a lot of work,\u201d he says. \u201cIt was a good connection to have.\u201d<\/p>\n<p>Referencing artists such as The Police, Sting and Hugh Padgham\u2019s work in addition to Peter Gabriel and Genesis, Nizri says, \u201cI grew up in Israel listening mostly to English music.\u201d Even though he outfitted New Record with a digital desk and racks and racks of outboard equipment, he says, \u201cI still didn\u2019t get the sound that I wanted, although I was able to create my own sound with it.\u201d After connecting up the ORIGIN and listening to it for the first time, he says, \u201cI was absolutely blown away. This is the sound I\u2019ve been hearing since my childhood.\u201d<\/p>\n<p><a href=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-3.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3457\" src=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-3-1024x577.jpeg\" alt=\"\" width=\"696\" height=\"392\" srcset=\"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-3-1024x577.jpeg 1024w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-3-300x169.jpeg 300w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-3-768x433.jpeg 768w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-3-696x392.jpeg 696w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-3-1068x602.jpeg 1068w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-3-746x420.jpeg 746w, https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-3.jpeg 1200w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Citing the flexibility of its in-line design and classic SSL sonics, ORIGIN acquisition helps position New Record Studios for its next stage of growth After connecting up the ORIGIN and listening to it for the first time, Nizri says, \u201cI was absolutely blown away. This is the sound I\u2019ve been hearing since my childhood.\u201d Jersey [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[47],"tags":[259,705],"class_list":["post-3454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-solid-state-logic","tag-ssl-origin"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/thestudiolounge.com\/wp-content\/uploads\/2021\/02\/auto-5.jpeg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/posts\/3454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/comments?post=3454"}],"version-history":[{"count":0,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/posts\/3454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/media\/3458"}],"wp:attachment":[{"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/media?parent=3454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/categories?post=3454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thestudiolounge.com\/index.php\/wp-json\/wp\/v2\/tags?post=3454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}